9 Best email marketing platforms for eCommerce

Best Email Marketing Platforms for eCommerce and small businesses
Many eCommerce brands and small businesses prioritize email marketing as a major part of their marketing strategies. stats say that email marketing delivers a 4300% return on investment. So it indicates that email marketing is an important thing to spend budget. However, like other marketing channels, email marketing is also ever changing. Simply blasting an email marketing campaign with a little or no context is no longer would work good in 2018. If you’re not investing in an email marketing platform, you’re going to have a very difficult time and going to miss all the potential sales that would be profiting if you only invested in a right email marketing tool.

Choosing the right email marketing service might have a significant impact on the success of your marketing campaigns for your eCommerce brand and/or small business. In this article, we are going to review the 9 Best Email Marketing Platforms for eCommerce and small businesses. We are using our agency’s email marketing experts thought for writing this article.

Why selecting The Best Email Marketing Platform is Important for business?

There is no marketing channel is as cost-effective as email marketing, It gives you full control, allows you to establish direct contact with your customers and easy to manage. While you can use any email acquisition tools to easily get more email subscribers, the actual email marketing’s impact comes down to your email marketing provider. If you’re not careful about choosing the right email marketing platform, then you might be ended up paying a lot of money for fewer features and terrible results.

Infographic on Email Marketing and the life cycle of marketing

A good email marketing platform enables you to create high engaging emails, a highly engaging email campaign would give you better average order values (AOV) and conversion rates. A good email marketing platform allows you to manage your contacts with proper data, segment users into multiple groups and track key performance data of your email campaigns. It’s very important and I should say this, a good email marketing platform ensures that your emails don’t go to the spam folder and a 99.99% deliverability.

Let’s have a look at some best of the best email marketing platform and service providers to choose from.

Rare.io – Predictive Email Marketing for Ecommerce

Best Email Marketing Platforms: Rare.io

Rare.io is a robust and data-driven email marketing platform which engineered for eCommerce. This email marketing platform will make you more money by sending hyper-personalized emails at the right time and with the right products. With email marketing best practices and strategies Rare.io makes that dead-simple for you to get massive results from your email marketing campaigns.

Rare.io is for you if you’re looking for an email marketing platform which will allow you to send beautiful, responsive emails that are displayed perfectly across all devices and clients, Rare.io is the best answer. It includes personalized recommendations and custom coupon codes, you’ll able to target customers based on pre-existing segments that are based on the previously purchased info, buying intention, coupon usages, locations of the potential customers etc. With Rare.io ‘s built-in A/B testing feature, Rare.io promises up to 11x click rate and up to 44% more orders than any other traditional email marketing platforms.

Rare.io only integrates with Shopify an BigCommerce.

Rare.io’ s free tier is for accounts up to 249 contacts. And then there are 3 services tiers (billed in groups of 10,000 contacts each)

Get Started for free with Rare.io


Best Email Marketing Platforms: Klaviyo

If you’re in eCommerce then you might know about Klaviyo, it is one of the eCommerce focused leading email marketing platform with deep Shopify Integration. Klaviyo makes emails easy, automated and effective while that’s tied directly to your store. Klaviyo offers product recommendations features that display unique sent to products relevant to every contact or email recipient. Not only that Klaviyo’s segmentation options allow you to campaign users who viewed a particular product on your store or asked a question about it in support.

Klaviyo is well known for multiple abandoned carts followup emails, this key feature ensure that your potential customers convert into customers. One of Klaviyo’s key feature is you can target customers via facebook custom audiences ads.

Klaviyo offers awesome support via email and helps docs, Price starts at $25 per month for up to 500 Subscribers and 3000 Emails.

Try Klaviyo


Best Email Marketing Platforms: Drip

Drip is one of the powerful email marketing platform for eCommerce, bloggers and marketers, Software as service businesses also use Drip. Drip offers a wide range of tools with their smart marketing platform. As its name suggests, it’s main focus is creating and executing automated emails, pre-defines emails which will send on a schedule if curtains conditions are met.

Drip’s visual campaign builder features set Drip apart from the other email marketing platforms. With visual campaign builder, people without programming or development background can set all kind of conditions, triggers, and events in an easy-to-grasp visual way.

Drip is one of the most beginner friendly email marketing platforms. They have integrated add-ons available for various tools and website builder including Shopify, WordPress and so on. It allows you to easily create a sign-up form and capture more leads from your website.

Drip’s intelligent marketing automation tools, smarter email segmenting, list groups and tons of cool features will take you to advanced email marketing world.

Drip offers support via live chat and email, it’s price starts at $41 per month with a free trial account for up to 100 subscribers.

Give a try with Drip


Best Email Marketing Platforms: Mailchimp

Possibly MailChimp is one of the most popular email marketing platforms because it offers a free forever plan for small businesses and startups. While it lacks some robust features of some of the following email marketing platforms, it offers a very easy to use interface with great tools and awesome supports. It integrates with Shopify, Magento and WooCommerce very easily, apart from that you can also integrate Mailchimp with other third-party systems with their robust APIs.

With MailChimp you can segments contacts into multiple groups, track campaigns with their great analytical tool, it also allows you to set up delivery times based on users timezones and segment campaigns based on geolocation.

With Mailchimp forever free plan you can end 12,000 emails for up to 2000 subscribers, their paid options are very reasonable which starts at $10 per month. MailChimp offers support by email, live chat and huge knowledge base where you can find how-tos, tutorial, and videos.

Some drawbacks of Mailchimp are that their forever free plan doesn’t support auto responses and setting up their paid plan is not an instant process, you’ll need to reload every time your browser whenever you want to see an updated report.

Because of their free forever plan and awesome support docs we rate MailChimp best email marketing platform for startup and small eCommerce business.

Constant Contact

Best Email Marketing Platforms: Constant Contact

This list won’t complete without Constant Contact. Constant Contact is one of the largest and fastest growing email marketing platform in the world, especially for small business owners. It’s gaining the traction because of it’s very easy to use and beginner friendly user interface.

With Constant Contact, you can easily manage your email lists, contacts, email templates and much more. Each Constant Contact account comes with 1 TB of storage for users own files. Constant Contact also provides you easy tracking system, built-in social media sharing tools, and image libraries. It offers online training as well as seminars to learn about email marketing, If you’re beginner then it’s very useful for you. It will help you to learn the tactics of email marketing quicker and you’ll able to apply them to benefit your business. For all of these, we rate Constant Contact one of the best email marketing platform for small eCommerce and businesses.

When it comes to price plan, Constant Contact comes with a 60 Day Free Trial with no credit card required, after the trial period their pricing starts at $20 per month.


Best Email Marketing Platforms: GetResponse

GetResponse is a hugely popular email marketing solution which is great for beginners and small sized businesses. GetResponse is extremely easy to use and it simplifies email marketing as ABC. GetResponse comes with some great email marketing tools that could come in handy such as, A/B testing campaigns and emails, autoresponders, campaign analytics, beautifully designed forms and landing pages. It also offers you to integrate with third-party tools like Shopify, WordPress, Magento, SalesForce, Google Docs and the list will go on.

Its amazing automated tools allow you to create smart automated campaigns, with GetResponse’s drag and drop builder you can create campaigns, segment contacts and send content designed for specific groups. All of these tools of GetResponse will help you to create effective marketing campaigns which will boost your conversion rate and profits.

GetResponse offers support by Phone, Live Chat and email, their help page is full of free learning materials including videos, webinars, how-tos, guide and so on.

GetResponse offers a 30 day free trial. Their pricing starts at $15/month.


Best Email Marketing Platforms: Active Campaign

If you need something a bit fancier then ActiveCampaign is the platform you should choose. ActiveCampaign offers you all the best email marketing tools to create and run a great email marketing campaigns. It combines your email marketing with automation, CRM, and sales. Apart from those things ActiveCampaign comes with a beautiful user interface, ready to use templates and mobile friendly sign up forms. The great thing about ActiveCampaign is you can segment your contacts based on their behavior, geolocation, social data and you can also send SMS to your contacts to follow up on your campaigns. ActiveCampaign beautifully integrates with Shopify, WordPress, and other third-party apps. Its robust APIs makes it more efficient for you to use with other apps.

ActiveCampaign’s plans start at $9 per month, they offer you to request a demo with limited features for a test run. Though it can be a bit pricier compared to other email marketing platforms, it’s totally worth the money if you are looking for marketing automation.


Best Email Marketing Platforms: ConvertKit

Like the other email marketing solutions ConvertKit is also a robust email marketing platform for small businesses and ecommerce brands. If you’re looking for something a bit more professional ConvertKit is the platform. ConvertKit is not extremely easy to use but also incredibly powerful. The major users of ConvertKit are professional bloggers, authors, and marketers.

ConvertKit allows you to segment contacts into different groups and categories. For example, with ConvertKit you can easily segment contacts into those who are interested and those who have already purchased, which is a powerful marketing tool you need. Apart from that ConvertKit offers content upgrades as well as incentives with email sign up forms. You can also set up autoresponders to send drip emails without constantly worrying about that. ConvertKit offers integration with APIs and Zapier.

ConvertKit offers support with email and they have an extensive knowledge base with great learning materials.

The pricing for this email marketing platform starts at $29/month, with a 30-day refund policy.


Best Email Marketing Platforms: SmartrMail

Sometimes choosing a traditional email marketing platform for your eCommerce store or brand is not exactly ideal, problems arise when you try to connect automated emails to your products, receipt, and transactions with a traditional email marketing platform.

As per SmartrMail, it’s only an impressive option for them who have an online store and they want to send hyper-personalized emails to its customers.

SmartrMail has some robust features like product recommendation to increase average order value (AOV), abandoned carts recovery emails follow-ups and easy to use user interface.

There are a lot of reasons to choose SmartrMail over any other email marketing services like MailChimp and Active Campaign. SmartrMail only focuses on eCommerce, it connects with your online store and provides perfect integrations for sending out targeted and relevant emails, if your store powered by Shopify or BigCommerce then you should give it a try.

SmartrMail offer supports via email, and it’s price starts at $19 per month with 100 subscribers and unlimited emails.

Now you know all the major email marketing platforms on the market, you’re well equipped to pick one of many platforms that will best work for your business. If you need help with choosing the best one which will suit your business let us know, we are more than happy to choose a right email marketing platform for you.