10 Best eCommerce email marketing software

Best eCommerce Email Marketing software

Many eCommerce brands and small businesses prioritize email marketing as a significant part of their marketing strategies. Stats says that email marketing delivers a 4300% return on investment. So it indicates that email marketing is an important thing to spend budget. However, like other marketing channels, email marketing is also ever changing. Simply blasting an email marketing campaign with a little or no context is no longer would work good in this technology edge. If you’re not investing in the right email marketing platform, you’re going to have a tough time, and most probably you’re going to miss all the potential sales that would be profiting if you only invested in a right email marketing tool.

Choosing the right email marketing platform might have a significant impact on the success of your marketing campaigns for your eCommerce brand and/or small business. In this article, we are going to review 10 Best eCommerce Email Marketing Software. We are using our agency’s email marketing experts’ thought for writing this article.

Why selecting The Best Email Marketing Platform is Important for business?

There is no marketing channel is as cost-effective as email marketing, It gives you full control, allows you to establish direct contact with your customers, and it’s easy to manage. While you can use any email acquisition tools to get more email subscribers easily, the actual impact of email marketing comes down to your email marketing provider. If you’re not careful about choosing the right email marketing platform, then you might be ended up paying a lot of money for fewer features and terrible results.

Click on the image to see full infographic

 

A good eCommerce email marketing software enables you to create highly engaging eCommerce emails. A highly engaging email campaign would give you better average order values (AOV) and conversion rates. A good email marketing platform allows you to manage your contacts with proper data, segment users into multiple groups, and track critical performance data of your email campaigns. It’s very important, and I should say this, a good email marketing platform ensures that your emails don’t go to the spam folder and a 99.99% deliverability.

Whether you’re an enterprise level eCommerce business or starting a new eCommerce company, your core 1000 fans will form the backbone of your promotional endeavors. You can gain those fans from social media marketing, organic website traffic, or from other places. However, their email address will be the most effective channel to keep them in the loop.

How to choose the right eCommerce email marketing tool for your store

Every eCommerce email marketing services is a little dfferent, though most of them offer a lot of similar basic features. It can hard to differntiate all of the available features and figure out which one is the right fit based on your needs. There are few basic features every eCommerce business needs in an email marketing platform, such as:

  • Pre-built templates that can be easily customised to suit your needs.
  • Powerful audience segmentation features to send highly targeted emails based on the customer profile.
  • Smart email automation features to scale your eCommerce email marketing efforts without the need of constant monitoring.
  • Opt-in form that can be easily integrate or embedde on your eCommerce website.
  • Detailed analytics for optimizing email marketing campaign’s performance.

Each of the eCommerce email marketing platform approaches these basic features a little differently, how they actually do that can factor into your ultimate decision.

You’ll also want to make sure that the email marketing software you choose can handle your intended volume. If you plan to send 10,00 emails a day to 300,000 subscribers, you don’t want an email marketing serbice that caps off below your numbers. And, ofcourse budget matter, you will want to pick a software that falls into your budget range. Luckily, many of the eCommerce email marketing services we rounded up offer free trial.

The best eCommerce email marketing software

Here are 10 of the best email marketing softwares for eCommerce businesses, let’s have a look at their features, pricing, and unique strengths.

 

Klaviyo

Best eCommerce Email Marketing software: Klaviyo

If you’re in eCommerce then you might know about Klaviyo, it is one of the eCommerce focused leading email marketing platform with deep Shopify Integration. It’s also known as one of the best email marketing platforms for Shopify. Klaviyo makes emails easy, automated, and effective while that’s tied directly to your store. Klaviyo offers product recommendations features that display unique sent to products relevant to every contact or email recipient. Not only that Klaviyo’s segmentation options allow you to campaign users who viewed a particular product on your store or asked a question about it in support.

Klaviyo is well known for multiple abandoned carts followup emails. This key feature ensures that your potential customers convert into customers. One of Klaviyo’s key feature is that you can target customers via facebook custom audiences ads.

Klaviyo pricing

Klaviyo has multiple pricing plans while they have a free plan for upto 250 Subscribers and 500 emails send.

  • Free: Klaviyo’s free plan will allow you to send 500 emails for upto 250 subscribers. When you will cross over either your 250 Subscriber or 500 emails send threshold, you’ll be prompted to upgrade to one of their paid plan.
  • Paid plans: Klaviyo’s paid plan starts at $25 per month for upto 300 subscribers and unlimited email sends. Their price increases based on the size of your contact list.

Notable features of Klaviyo

As we have mentioned earlier, Klaviyo is one of the few email marketing software that specially designed for eCoyoummerce businesses. That’s powerful segmentation tools can pull data accross your store, divying up your contact list automatically to help you segment better.

Try Klaviyo

Drip

Drip: Best eCommerce marketing software and only eCommerce CRM.

Drip is one of the powerful email marketing platform for eCommerce, bloggers and marketers, Software as service businesses also use Drip. Drip offers a wide range of tools with its smart marketing platform. As its name suggests. The primary focus is creating and executing automated emails, pre-defines emails which will send on a schedule if curtains conditions are met.

Drip’s visual campaign builder features set Drip apart from the other email marketing platforms. With visual campaign builder, people without programming or development background can set all kind of conditions, triggers, and events in an easy-to-grasp visual way.

Drip is one of the most beginner, friendly email marketing platforms. They have integrated add-ons available for various tools and website builder, including Shopify, WordPress, and so on. It allows you to create a sign-up form easily and capture more leads from your website.

Drip’s intelligent marketing automation tools, smarter email segmenting, list groups, and tons of cool features will take you to the advanced email marketing world.

Drip pricing

Drip offers support via live chat and email, and it’s price starts at $49 per month with a free trial account for up to 100 subscribers. After 14 days of trial period you’ll be prompted to upgrade to one of the Drip plan. With their Basic plan they offer unlimited email sends to 2500 active conacts.

Notable features of Drip – eCommerce CRM

Drip is one and only true eCommerce CRM software out there. Drip gives you in-depth insight of what your customers are persuing, where they clicking and their cravings. With Drip’s eCommerce CRM features you will able to tag and identify every action and the whole story of every unique customer.

Drip gives you incomparable insight into what your customers are perusing, clicking, and craving. With ecommerce CRM features that let you tag and identify every action, you can see the whole story behind every unique customer.

With Drip’s behavior-based workflow and cross channel marketing automation features you can reach your customers any where (eg. in facebook or instagram) without any kind of extra coding.

Give Drip A Try!

Omnisend

Omnisend - Best eCommerce email marketing software

Omnisend is a powerful email marketing tool that allows retailers to harness omnichannel marketing for themselves in just a few clicks. Unlike other email tools that are “nice to have” for eCommerce stores, Omnisend was built with eCommerce in mind.

Create simple automated emails with a drag and drop visual builder or complex email flows based on intelligent segmentation.

Using a variety of pre-created email templates, you can send relevant messages to your customers no matter where they are in the customer journey: welcome, cart abandonment recovery, browse abandonment recovery, and many more. You can also add dynamic gamification gifts and discounts right in your email campaigns to engage your customers.

Omnisend also makes a list building easy: create customizable landing pages and pop up boxes for email capture in just a few minutes.

Integration across several eCommerce platforms means you can collect data on your customers to design ultra personalized experiences and segment your campaigns easily. This precise segmentation allows you to respond to customer behavior both in how they react to your campaigns and how they behave on your store.

Connect Facebook and Google to set up retargeting campaigns, and integrate SMS into your communication flows to keep your products in front of your customers’ eyes.

Omnisend pricing

The pricing model is based on subscribers and functions. There is a free plan to send 15,000 emails. Their pricing increase based on subscriber count

  • Free: Omnisend offers 14 days trial on their Standard and Pro Plan with 15,000 emails per month or 2000 emails per day.
  • Standard: Their Standard plan starts at $10 per month for upto 5000 subscribers and 60,000 emails per month.
  • Pro: Omnisend Pro Plan starts at $199 per month for upto 9,000 subscribers with unlimited emails send.
  • Enterprise: Their Enterprise would cost you a flat rate of $2000 per month which includes special features designed for enterprise level usages like single sign-on and unlimited emails and subscribers.

Notable features

Omnisend is one of the expensive eCommerce email marketing softwares on this list, but users say it’s worth the cost. It’s robust email automation and workflows make it quick work for you while you often need to manually building an email sequence on other platforms.

 

Rare.io – Predictive Email Marketing for Ecommerce

Best eCommerce Email Marketing Platforms: Rare.io

Rare.io is a robust and data-driven email marketing platform which engineered for eCommerce. This email marketing platform will make you more money by sending hyper-personalized emails at the right time and with the right products. With email marketing, best practices, and strategies, Rare.io makes that dead-simple for you to get massive results from your email marketing campaigns. If you ask me which is the best email marketing for Shopify, I would say Rare.io!

Rare.io is for you if you’re looking for an email marketing platform which will allow you to send beautiful, responsive emails that are displayed perfectly across all devices and clients, Rare.io is the best answer. It includes personalized recommendations and custom coupon codes. You’ll able to target customers based on pre-existing segments that are based on the previously purchased info, buying intention, coupon usages, locations of the potential customers, etc. With Rare.io ‘s built-in A/B testing feature, Rare.io promises up to 11x click rate and up to 44% more orders than any other traditional email marketing platforms.

Rare.io only integrates with Shopify an BigCommerce.

Rare.io pricing

Rare.io’ s free tier is for accounts up to 249 contacts. Moreover, then there are three services tiers (billed in groups of 10,000 contacts each).

  • Free: Rare’s free plan caps at 249 contacts, but includes unlimited campaigns and automations, and a library of conversion-tested templates.
  • Growth: It’s Growth Plan starts at $24 per month for 250-99 subscribers, and upto three automated emails campaigns and 10 emails per subscriber.
  • Pro: Their Pro Plan starts at $39 per month for a contact list of 10,000 people, and includes five automated emails campaigns and 10 emails per subscribers.
  • Exec: Their Exec is one of the most affordable and scalable pricing plan available for enterprise grade businesses, which will cost you $79 per month per 10,000 contacts and includes unlimited email sends, automation, a dedicated account manager, and premium support.

Notable features of Rare.io – Ecommerce email marketing

Rare.io loves to call them as predictive and smart email marketing software who offers the features to back that up. Their email marketing software and smart analytics algorythm works in conjunction with eCommerce platforms to automatically determine the best products to recommend and when customers are most likely to buy.

Unlike other eCommerce email marketing software Rare.io doesn’t focus on segmenting. They focus on sending individual, personalized emails and providing Amazon Level Product recommendation without any work on the user end.

Get Started for free with Rare.io

MailChimp

Best eCommerce Email Marketing Software: Mailchimp

Possibly MailChimp is one of the most popular email marketing platforms because it offers a free forever plan for small businesses and startups. While it lacks some robust features of some of the following email marketing platforms, it offers a very easy to use interface with great tools and excellent support. It integrates with Shopify, Magento and WooCommerce very smoothly, apart from that you can also integrate Mailchimp with other third-party systems with their robust APIs.

With MailChimp, you can segments contacts into multiple groups, track campaigns with their great analytical tool. It also allows you to set up delivery times based on users timezones and segment campaigns based on geolocation.

MailChimp pricing

With Mailchimp forever free plan you can end 12,000 emails for up to 2000 subscribers, their paid options are very reasonable, which starts at $10 per month. MailChimp offers support by email, live chat, and huge knowledge base where you can find how-tos, tutorial, and videos.

MailChimp’s Notable Features

Some drawbacks of Mailchimp are that their forever free plan doesn’t support auto responses and setting up their paid plan is not an instant process, you’ll need to reload every time your browser whenever you want to see an updated report.

Because of their free forever plan and excellent support docs, we rate MailChimp one of the best eCommerce email marketing platform.

GetResponse

Best eCommerce Email Marketing Platforms: GetResponse

GetResponse is a hugely popular email marketing solution which is excellent for beginners and small sized businesses. GetResponse is extremely easy to use, and it simplifies email marketing as ABC. GetResponse comes with some excellent email marketing tools that could come in handy such as, A/B testing campaigns and emails, autoresponders, campaign analytics, beautifully designed forms, and landing pages. It also offers you to integrate with third-party tools like Shopify, WordPress, Magento, SalesForce, Google Docs, and the list will go on.

Notable Features of GetResponse

Its amazing automated tools allow you to create smart, automated campaigns, with GetResponse’s drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. All of these tools of GetResponse will help you to create effective marketing campaigns which will boost your conversion rate and profits.

GetResponse pricing

GetResponse offers support by Phone, Live Chat and email, their help page is full of free learning materials including videos, webinars, how-tos, guide, and so on.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

Get Started for free with GetResponse

Constant Contact

Best eCommerce Email Marketing software: Constant Contact

This list won’t complete without Constant Contact. Constant Contact is one of the largest and fastest growing email marketing platforms in the world, especially for small business owners. It’s gaining traction because of it’s straightforward to use and beginner friendly user interface.

With Constant Contact, you can easily manage your email lists, contacts, email templates, and much more. Each Constant Contact account comes with 1 TB of storage for users own files. Constant Contact also provides you easy tracking system, built-in social media sharing tools, and image libraries. It offers online training as well as seminars to learn about email marketing. If you’re beginner, then it’s very useful for you. It will help you to learn the tactics of email marketing quicker, and you’ll able to apply them to benefit your business. For all of these, we rate Constant Contact one of the best email marketing platform for small eCommerce and businesses.

Constant Contact pricing

When it comes to price plan, Constant Contact comes with a 60 Day Free Trial with no credit card required, after the trial period, their pricing starts at $20 per month.

Their Email plan ranges from $20 per month for upto 500 subscribers to $335 per month for upto 50,000 subscribers, and doesn’t include email automation or coupons. And their Email Plus plan ranges from $45 per month for upto 500 subscribers to $335 per month for upto 50,000 subscribers, but includes email automation, subject-line testingm and coupons.

So their pricing depeneds on the features and subscribers list.

Note: Once you surpass 10,000 subscribers, Email and Email Plus plans even out in cost and you’ve to contact with support. Constant Contact also offers one of the best free trials: 60-day access to the full feature suite, plus live expert help.

Notable features

Constant Contact is one of the first email marketing softwares in the industry, founded back to 1995. In those years, it’s perfected one of the easiest drag-and-drop email editors available in the market. Constant Contact semalessly integrates with all the major eCommerce platforms.

 

SmartrMail

Best eCommerce Email Marketing software: SmartrMail

Sometimes choosing a traditional email marketing platform for your eCommerce store or brand is not exactly ideal, problems arise when you try to connect automated emails to your products, receipt, and transactions with a traditional email marketing platform.

As per SmartrMail, it’s only an effective option for them who have an online store, and they want to send hyper-personalized emails to its customers.

SmartrMail has some robust features like product recommendation to increase average order value (AOV), abandoned carts recovery emails follow-ups and easy to use user interface.

There are many reasons to choose SmartrMail over any other email marketing services like MailChimp and Active Campaign. SmartrMail only focuses on eCommerce, it connects with your online store and provides perfect integrations for sending out targeted and relevant emails, if your store powered by Shopify or BigCommerce then you should give it a try.

SmartMail pricing

  • Trial: SmartrMail offers a free, full-featured 15-day trial period.
  • Basic: SmartrMail’s Basic plan ranges $29 per month to $53 per month for upto 5,000 subscribers. Their Basic plan caps at 12 montly emails per subscriber.
  • Advanced: Advance plan starts at $99 per month which includes unlimited sends, advanced features, and priority support.
  • Enterprise: Enterprise plan will cost you $1999 per month and that includes SmartrMail’s full eCommerce suit, platinum support, a dedicated account manager, and email

Notable features of SmartrMail

Email personalization can drive outsized results and revenue with email marketing, and SmartMail says its personalization based eCommerce email marketing platform. They accompolish that based on purchase history and browsing behaviour. As per SmartrMail, it’s personlization based email marketing can boost sales by up to 167%.

SmartrMail’s email marketing platform is one of the few who designs default to mobile first. Some SmartrMail users says for that it’s result in less customizable mobile view than other email marketing tools.

Get Started with SmartrMail

ActiveCampaign

Best eCommerce Email Marketing software: Active Campaign

If you need something a bit fancier, then ActiveCampaign is the platform you should choose. ActiveCampaign offers you all the best email marketing tools to create and run a great email marketing campaigns. It combines your email marketing with automation, CRM, and sales. Apart from those things, ActiveCampaign comes with a beautiful user interface, ready to use templates and mobile friendly sign up forms. The great thing about ActiveCampaign is you can segment your contacts based on their behavior, geolocation, social data, and you can also send SMS to your contacts to follow up on your campaigns. ActiveCampaign beautifully integrates with Shopify, WordPress, and other third-party apps. Its robust APIs makes it more efficient for you to use with other apps.

ActiveCampaign’s plans start at $9 per month, and they offer you to request a demo with limited features for a test run. Though it can be a bit pricier compared to other email marketing platforms, it’s worth the money if you are looking for marketing automation.

ConvertKit

Best Email Marketing Platform for eCommerce and small businesses: ConvertKit

Like the other eCommerce email marketing software, ConvertKit is also a robust email marketing platform for small businesses and eCommerce brands. If you’re looking for something a bit more professional, ConvertKit is the platform. ConvertKit is not extremely easy to use but also incredibly powerful. The primary users of ConvertKit are professional bloggers, authors, and marketers.

ConvertKit allows you to segment contacts into different groups and categories. For example, with ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased, which is a powerful marketing tool you need. Apart from that, ConvertKit offers content upgrades as well as incentives with email sign up forms. You can also set up autoresponders to send drip emails without continually worrying about that. ConvertKit offers integration with APIs and Zapier.

ConvertKit offers support with email, and they have an extensive knowledge base with high learning materials.

The pricing for this email marketing platform starts at $29/month, with a 30-day refund policy.

Notable features of ConvertKit

If making funnels is daunting task for you and you want to avoid that at all cost then ConvertKit should be your choosen email marketing platform for your eCommerce business. With ConvertKit you can create individual automation rules with a simple “if this, then that” functionality while you’ve not to worry about the full funnel.

ConvertKit is the right email marketing platform for them who are running an eCommerce business with a content based marketing. It will totally set you apart with their full content marketing focued email marketing software. Moreover ConvertKit has a really beautiful drag and drop sequence builder.

Comparison Between Top Email Marketing Softwares for eCommerce

So let’s compare email marketing services, based on some criteria, that might simplify your decision while deciding which email marketing platform to choose. Here we’ve listed out SendGrid vs ActiveCampaign vs SendinBlue vs Campaign Monitor.

Now let’s compare top eCommerce email marketing software side by side, based on some criteria, that might simplify your decision to choose the right eCommerce email marketing platform. Here we’re going to compare Klaviyo vs Drip vs Rare.io vs Omnisend.

Klaviyo:

  • The Area of serving Customer: Mid-size Ecommmerce Business, Enterprise Ecommerce, B2B Ecommerce & B2C Ecommerce.
  • Support & Assistance: Email & Help Desk
  • Pricing: Starting from $25/month
  • Trials: Free until 250 Contacts and 500 email sends.
  • Features: Automated Emails, A/B testing, result based reporting, subscriber management, usage tracking, and many more
  • Integrations: Has 63 total integrations, including Google Analytics, LeadsBridge, Zapier. One click integration available for Shopify, BigCommerce and other major eCommerce platforms.

 

Drip:

  • The Area of serving Customer: Small Ecommerce Business, Mid-size Ecommmerce Business, Enterprise Ecommerce & B2C Ecommerce.
  • Support & Assistance: Live Chat, Email Support and Knowledge Base.
  • Pricing: Starting from $49/month.
  • Trials: Free until 100 Contacts.
  • Speciality: Only full fledged eCommerce CRM.
  • Features: On-point Personalization, A/B testing, behavior-based automation, subscriber management, usage tracking, and many more
  • Integrations: Has over 100 integrations, including Google Analytics, Zapier. One click integration available for Shopify, BigCommerce and other major eCommerce platforms.
  • Not suitable for affiliates, B2B businesses.

 

Rare.io:

  • The Area of serving Customer: Mid-size Ecommmerce Business, Enterprise Ecommerce, B2b & B2C Ecommerce.
  • Support & Assistance: Live Chat, Email Support, Knowledge Base and Video Tutorials.
  • Pricing: Starting from $24/month.
  • Trials: Free for less than 249 contacts.
  • Features: Recommended Product Engine, Smart Timing, behavior-based automation, advanced customer segmentation and many more.
  • Integrations: Has over 100 integrations, including Google Analytics, Zapier.
  • Platforms support: One click integration available for Shopify & BigCommerce.

 

Omnisend:

  • The Area of serving Customer: Small Ecommerce Business, Mid-size Ecommmerce Business, Enterprise Ecommerce, B2B Ecommerce & B2C Ecommerce.
  • Support & Assistance: Live Chat, Email Support & Knowledge Base.
  • Pricing: Starting from $16/month.
  • Trials: Free for 14 days. No credit card required.
  • Features: On-point Personalization, A/B testing, behavior-based automation, subscriber management, usage tracking, and many more
  • Integrations: Has over 100 integrations, including Google Analytics, Zapier. One click integration available for Shopify, BigCommerce and other major eCommerce platforms.

 

Now you know all the major email marketing platforms on the market, you’re well equipped to pick one of many platforms that will best work for your business. If you need help with choosing the right one which will suit your business let us know, we are more than happy to select the right eCommerce email marketing platform for you.