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Have you ever found you confuse with these two words, Branding and Marketing? If so, then you’re not alone. These two words are used interchangeably, and that’s why you may get confused quickly. At Motif, we often asked about it, and every time we have to give a brief about Branding VS Marketing. There is a minute difference between Branding and Marketing. In this article, we will talk about:

  • What is Branding?
  • What is Marketing?
  • Brand Marketing: Making the bridge rather than a wall.

As an entrepreneur and business person, you should understand the great details of Branding and Marketing so that you can effectively utilize them together for maximum growth. I am trying to give you a closer look at the difference between branding and marketing.

Brand, Branding & Branding Strategy.

Before dive into Branding, you’ve to understand what is a Brand. So what is Brand? A brand is a promise you make to your audience. When the promise is fulfilled with a great experience, it creates an emotional response, and that is why Strong Brands are valuable assets. A strong brand identity can create a premium preference which assures a future stream of stable revenue. The visual assets and language which express the promise are called a brand identity.

Now let’s know about What is Branding and Brand Strategy, Branding is how you will position the brand to fill a need, meet expectations, and build trust. It’s all about keeping your promise, differentiate your brand from other competitors, make it relevant, compelling, and true through that. Also, when you come up with a strategy for this thing together, it called Brand Strategy or Branding Strategy.

Branding vs marketing infographics
An Infographic on Branding VS Marketing

Marketing & Marketing Strategy.

If you’re running a business, you’re very well known to this word “Marketing.” Marketing is about finding the traction, way, and utilize that which will lead to profitable sales or/and spread your brand to your audience. Moreover, Marketing Strategy is something guided by your business goal, how you want to market your product or company, selecting the price based on the audience, find the place to market, etc. and executing the creative campaigns. Together we call it a Marketing Strategy. When we talk about marketing vs. branding, it refers to the tools you utilize to deliver the brand message of your brand. Marketing will continually change and evolve as like as the service or product will continue to change and evolve. Marketing is vast and wide.

Bottom Line: Branding is a long-term commitment, and we define branding as making, communicating, and delivering a promise. In a nutshell, Branding is who you are, and marketing is how you build awareness for your brand. Branding is your strategy, while marketing describes your tactical goals. Marketing plan and strategies will change and go, but the brand should endure.

“Branding is who you are, and marketing is how you build awareness for your brand.

With what you should start – Branding or Marketing or Both as Brand Marketing?

Branding should always be at the core of your marketing strategy; without a strong brand strategy, brand message, tone, and brand identity, your marketing tactics will always be doomed. So Branding must come first. Even if you’re a startup, it is essential to clearly define who you are as a brand and what you want to accomplish before dive into your specific marketing methods and strategies. Your brand will be at the core, which will make your customer come back and forth to you. Branding is the foundation upon which will build consumer loyalty. Think about a restaurant or a local store you love to go, and people do the same generation after generation, cause they have established that brand loyalty, which keeps their customers back generation after generation.

While marketing methods, tactics, and strategies will change continually, respond to current market, industry, and culture – branding will remain the same. So there is a thing that makes a bridge between branding and marketing, which is Brand Marketing.

What is Brand Marketing?

Brand marketing is the way and tactics to make a strong brand. Spending on marketing is an investment in building a brand’s value and turns that to company’s value tactically called Brand Marketing. This value-based marketing strategy to make a brand strong set Brand Marketing apart from other marketing tactics and strategies.

The Importance of understanding Brand Marketing

The primary goal of a Brand Marketing strategy is to raise brand awareness and visibility, which will boost your brand recognition, and as the outcome, it will make your company profitable. Again you’ve to keep in mind that Brand Marketing is much more than just a promotion and advertising. Brand Marketing fill up the gap between Branding and Marketing. Nowadays your potential customers have too many choices to choose from a wide range of products, services, brands, and companies, so it’s your job to come up with a strong brand which will be loved by your particular customers.

In many cases, emotions play a vital role in customer’s buying behavior, and that is precisely what successful brands have in mind when they are crafting their Brand Marketing Strategies. People always like brands that are relatable to them and of course, personable and human. Keep in mind Simon Sinek’s insightful puts, “People do not buy what you do; they buy why you do it.”

Essential Checklists Before Crafting a Brand Marketing Strategy

How do you know if it’s the right time to make a Brand Marketing Strategy for your brand? The Other way around if your brand is strong enough to give you the value that you need for your company? Before making any Brand Marketing Strategy, ask yourself the following questions, and come up with the answers: