Category: Branding Advices

  • Branding Vs Marketing – Difference Between Branding And Marketing

    Have you ever found you confuse with these two words, Branding and Marketing? If so, then you’re not alone. These two words are used interchangeably, and that’s why you may get confused quickly. At Motif, we often asked about it, and every time we have to give a brief about Branding VS Marketing. There is…

  • What is branding? How to get started with that for your eCommerce business

    Have you ever think why people are crazy for brands like Addidas, Nike etc? There are too many sports and sneakers company though then why people really crazy for Nike or Adidas? Cause they positioned themselves in the audience’s heart. This is the power of branding. Branding is not a logo or a unique name,…

  • Branding Strategy: 6 Strategies to tell an effective story as an eCommerce brand

    If you’re involved in eCommerce business by anyhow, you already know how’s ecommerce is growing day by day. It’s getting crowded, and if you want to stand out in that crowd, you’ve nothing to do without positioning your eCommerce company as an eCommerce brand. You can only do that with a proper branding strategy for…

  • Fool-proof your eCommerce Branding with this guide (+ get your branding kit together)

    To say that 2020 has been a tumultuous year for humanity would be an understatement. The kind of impact that the Coronavirus pandemic has had on businesses, and life at large, has been far-ranging. With businesses having to pivot and adapt to an online-first world, to consumers embracing and thriving in the new, non-physical new…

  • What is Brand Identity? How to design and develop a great one.

    Let me start this article by asking you a question, what makes you uniquely you? Well, you may say that there are too many different things together to make you as you. As your personal identity makes you uniquely you, your brand’s brand identity is something makes the brand uniquely that brand and set your…

  • 6 Strategic ways to boost your brand

    Building a meaningful and trusted brand should be a prime ambition for any business, whether that’s a retail or eCommerce or a tech company. An excellent reputation is a powerful strength in overcoming any objections a potential customer has. And it also helps get things smoother over the occasional difficulties and failures that are unnoticeable…

  • Branding Strategy To Build and Grow A Successful eCommerce Brand

    Branding pioneer Walter Landor said, “Products are made in factory, but brands are created in the mind.” The physical value of your products may be easy to calculate, but your targeted consumer’s perceptions are what really determine the value of your product in the market and brand. Without a proper branding strategy, you won’t be…