{"id":10347,"date":"2019-01-23T00:00:00","date_gmt":"2019-01-23T00:00:00","guid":{"rendered":"https:\/\/modest-chaum.104-207-151-122.plesk.page\/?p=10347"},"modified":"2019-01-23T00:00:00","modified_gmt":"2019-01-23T00:00:00","slug":"brand-identity-design-guideline-motif","status":"publish","type":"post","link":"https:\/\/wemotif.com\/childs\/brand-identity-design-guideline-motif\/","title":{"rendered":"What is Brand Identity? How to design and develop a great one."},"content":{"rendered":"
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Let me start this article by asking you a question, what makes you uniquely you? Well, you may say that there are too many different things together to make you as you. As your personal identity makes you uniquely you, your brand\u2019s brand identity is something makes the brand uniquely that brand and set your company apart from any other A, B, C in a crowded space. And now comes to brand identity design, that\u2019s something which shapes your company.<\/p>\n

But what the heck is a brand identity? What does it have to do with business and design? And how can I shape a strong brand identity that makes people love my brand and take my business to the next level? Wait have a deep breath, and we are going to uncover them all together.<\/p>\n

<\/span>What is Brand identity?<\/b><\/h2>\n

The best place to start anything is from the very beginning, so let\u2019s dig deep into what exactly brand identity is. The terms \u201cbrand,\u201d<\/strong> \u201cbranding,\u201d<\/strong> and \u201cbrand identity\u201d<\/strong> are sometimes treated as interchangeable, but those are not the same.\u00a0<\/span><\/p>\n

A brand is what your customers think about you, and it\u2019s the perception of a company in the eyes of the world. Branding<\/a> is the strategy that actively shapes a distinctive brand and often involves marketing campaigns. And Brand Identity is the collection of all the brand elements of a company creates to distinguish the brand in the consumers\u2019 mind. Your company\u2019s brand identity is what makes your company instantly recognizable to your target audience. So what are the elements of a brand? We are going to discuss more than in the next section of this article.<\/p>\n

<\/span>Elements of Brand Identity<\/b><\/h2>\n

A company\u2019s brand identity and that\u2019s factors drive the message of a brand which includes a company\u2019s mission, vision, value proposition, competitive position on the particular market, which relevant to the value and interests of the target audience. A brand identity describes how all of those foundational elements are communicated through the defined brand identity. Before coming up with a brand identity, you\u2019ve to make a proper branding strategy for the brand, depending on the branding strategy, you will craft the brand identity. Brand identity includes logos, typography, colors, packaging design and messaging style which reinforce the reputation of a brand; we will talk about that in-depth in \u201cElements of Brand Identity.\u201d Brand identity often attracts time new customers to a brand while making existing customers feel closer to your brand. The most commonly agreed upon elements of a brand identity include:<\/p>\n