{"id":10348,"date":"2019-01-02T00:00:00","date_gmt":"2019-01-02T00:00:00","guid":{"rendered":"https:\/\/modest-chaum.104-207-151-122.plesk.page\/?p=10348"},"modified":"2019-01-02T00:00:00","modified_gmt":"2019-01-02T00:00:00","slug":"branding-strategy-to-build-and-grow-an-ecommerce-brand","status":"publish","type":"post","link":"https:\/\/wemotif.com\/childs\/branding-strategy-to-build-and-grow-an-ecommerce-brand\/","title":{"rendered":"Branding Strategy To Build and Grow A Successful eCommerce Brand"},"content":{"rendered":"
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Branding pioneer Walter Landor said, \u201cProducts are made in factory, but brands are created in the mind.\u201d The physical value of your products may be easy to calculate, but your targeted consumer\u2019s perceptions are what really determine the value of your product in the market and brand. Without a proper branding strategy, you won\u2019t be able to really run a successful eCommerce brand. We have already discussed what branding<\/a> is and how important is that for eCommerce in some of our previous articles. Your ability to build value into your eCommerce brand and communicate that value through your marketing campaigns is essential to the long-term success of your eCommerce business.<\/p>\n

According to a survey by Nielson survey<\/a>, 59% of consumers prefer to buy new products from brands familiar to them. As an eCommerce company, you may be competing with big brands with a loyal customer base and unlimited marketing budgets. That\u2019s the reason you should find out the way to differentiate your company with a solid brand strategy<\/a> and brand building<\/a> process.<\/p>\n

<\/span>The benefits of building a good eCommerce brand<\/h2>\n

Building a good brand is always beneficial for you, whether you\u2019re a local business, technology startup, or an eCommerce company. Moreover, creating value for that brand is more important for the long term, which we call Brand Equity. Let me explain in brief about brand equity, and Brand equity is the perception of what your customers have in their mind about your products, service or company, it is what they think about your brand. For example, H&M, ASOS, Apple, Google, and Nike are all considered to have high brand equity.<\/p>\n

For building a better brand, you\u2019ve to increase its value continuously. That\u2019s being said; it\u2019s difficult to assign a really great value to a brand in short period of time, no matter how intangible brand equity may seem but building a strong brand always have considerable business benefits such as:<\/p>\n