{"id":10938,"date":"2020-09-04T00:00:00","date_gmt":"2020-09-04T00:00:00","guid":{"rendered":"https:\/\/wemotif.com\/blogtemp\/?p=10938"},"modified":"2020-09-04T00:00:00","modified_gmt":"2020-09-04T00:00:00","slug":"the-only-guide-you-need-on-how-to-start-an-online-jewelry-store-for-your-business","status":"publish","type":"post","link":"https:\/\/wemotif.com\/childs\/the-only-guide-you-need-on-how-to-start-an-online-jewelry-store-for-your-business\/","title":{"rendered":"The Only Guide You Need on How to Start an Online Jewelry Store for Your Business \u2013 MOTIF\u00ae"},"content":{"rendered":"
\n

You\u2019ve recently aligned with some of the finest jewelry makers in your vicinity. Or you probably enjoy making jewelry in your free time. Either way, you have found a potential market opportunity and have decided to sell jewelry online. So you automatically start searching for \u2018how to start a jewelry business online\u2019 or how to \u2018sell jewelry online\u2019.<\/p>\n

Considering how the global online jewelry sales are predicted to reach a market value of $340 billion by 2023, if you\u2019ve decided to start an online jewelry store, good decision!<\/p>\n

Now you thought that getting exclusive jewelry made was the tough part. But now you\u2019re bombarded with thousands of articles and ads that claim to help you set up an online store. So which one should you read when each of them is just focusing on highlighting what they offer? How do you get a comprehensive guide on how to make a website to sell jewelry online?<\/p>\n

A lot of business owners that come to Motif are often seeking these answers. So we thought that instead of keeping it behind closed doors and Zoom conversations, we create a comprehensive (read, massive) guide on how to start a jewelry business online.<\/p>\n

Disclaimer: <\/em><\/strong>Going through this guide isn\u2019t going to be easy. So remember to take notes and bookmark the URL to refer to later. This will help you get answers to how to start a jewelry business online whenever you get stuck at any step. As a luxury eCommerce agency, we want to make it easier for you to start your business online.\u00a0<\/em><\/p>\n

<\/span><\/a>Step 1 \u2013 Choose an eCommerce platform to start an online jewelry store<\/h1>\n
<\/div>\n

Now when you start looking for an eCommerce platform, you\u2019re going to come across a number of options. Before you get down to exploring each one of them, let\u2019s first take a look at the must-haves based on which you should be choosing an eCommerce platform.
\n<\/a>\"start<\/p>\n

<\/span>Must-haves in an eCommerce platform or your online jewelry store<\/h2>\n

<\/span>1. Easy to set up <\/strong><\/h3>\n

Consumers are moving online for the smallest of purchases. What makes you think they won\u2019t buy jewelry online too? And the market is quick to pick up on consumer trends and changing purchase behaviours. That\u2019s why you need to start an online store as quickly as possible. Especially, before your competitor grabs your customer\u2019s attention and pulls them to make purchases from their store. This is why we always suggest that one of the first must-haves of a good eCommerce platform is that it should be easy to use, easy to set up, easy to customize and easy to design to match your brand \u2013 basically, just easy is the word that should come to your mind when you\u2019re looking for an eCommerce platform.<\/p>\n

So take a look at the interface, the available templates and themes that you could make use of, the customization abilities, the tools available for free and for paid purchases and the help available to assist you in starting an online store for jewelry business on that eCommerce platform (eCommerce experts that you can reach out to for help).<\/p>\n

This criteria is important for both eCommerce solopreneurs and established brands that may be going online now.<\/p>\n

<\/span>2. Easy to navigate <\/strong><\/h3>\n

Imagine wanting to purchase a custom jewelry piece and then struggling to even find the first step to customizing the jewelry. You\u2019re probably going to use the search widget on the store, sift through the navigation menu. And if you don\u2019t find the product you\u2019re looking for, you\u2019ll probably go searching for another online jewelry store that may have a similar piece with them.<\/p>\n

Now unless you\u2019re planning to give customers to your competitors, make sure the eCommerce platform you choose to start an online jewelry store offers easy navigation to shoppers. You don\u2019t want them going to bed thinking how tough it is to buy jewelry.<\/p>\n

What\u2019s more? The longer they take to find what they\u2019re looking for and completing the purchase, the greater are the chances of them abandoning the purchase. Tch tch, that\u2019s not what you want!<\/p>\n

<\/span>3. Secure <\/strong><\/h3>\n

Talking about nudging them towards completing the purchase. What\u2019s the one thing you want to be absolutely certain about when buying jewelry online? It\u2019s a purchase that\u2019s costing you some money \u2013 especially if it is a luxury jewelry online store.<\/p>\n

You want to be absolutely sure that you\u2019re transacting over a secure platform. The payment details you share are important information that you don\u2019t want being misused. No matter how good that jewelry piece is, you\u2019re probably going to abandon it if you\u2019re not sure about the payment security.<\/p>\n

So ensure that the eCommerce platform you choose offers top-notch security! No compromises on that one.<\/p>\n

<\/span>4. Smart integrations <\/strong><\/h3>\n

Selling jewelry online is not just about choosing an eCommerce platform and setting up your site. You will need to leverage a lot more channels to make sales. For instance, you\u2019ll need to run Facebook ads, Instagram ads, collect customer information, offer live chat to help customers make a purchase and so much more.<\/p>\n

That is why, the eCommerce platform you choose should offer a plethora of integrations with marketing and analytics tools<\/a>. This is especially important for those who are planning to grow their online jewelry business. So make it a point to look through the integrations offered, the capabilities to include custom integrations, the plug and play solutions available, the apps in its app store, and the ease of it all.<\/p>\n

<\/span>5. Search engine friendly <\/strong><\/h3>\n

Remember how back when we started blogging, everyone praised WordPress for its SEO capabilities? How we kept raving about tools like Yoast that made it so much easier to optimize content pieces and the website in general to rank on search engines for the right phrases? Well, the same logic holds true here as well.<\/p>\n

Almost 60% of a consumer\u2019s journey starts from the search engine. No matter what they\u2019re intending to buy, it\u2019s often the search engine that leads them to the \u2018right\u2019 store. For your online jewelry store to be recommended as the \u2018right\u2019 one to buy from, you need to optimize for what and how your target customers are searching for the jewelry you sell.<\/p>\n

So make sure that the eCommerce platform you choose is SEO-friendly. It should give you the ability to choose your own domain name, add comprehensive product descriptions, add additional pages like the blog or an about us page, collect and display customer reviews and ratings \u2013 basically anything that qualifies as what the search engine uses to rank your online jewelry store.<\/p>\n

<\/span>6. Mobile-friendly \u2013 100% responsive<\/strong><\/h3>\n

Online purchase behaviour is changing every day. But the one thing that has stood out in the last couple of years, is that mobile shopping is the new normal. According to a report by Statista, mobile retail revenue is projected to reach a whopping $3.56 billion by 2021. Considering how the COVID outbreak has changed how we go about our day to day tasks, you can expect this number to hit higher!<\/p>\n

So when searching for an eCommerce platform for your online jewelry store, ensure it offers 100% responsiveness. Your mobile shoppers should be offered the same shopping experience as those who access your site on desktop.<\/p>\n

It\u2019s better to address mobile shopping right at the beginning when you start an online store for your jewelry business. Leaving it for later may result in losing a lot of sales.<\/p>\n

<\/span>7. In-depth analytics <\/strong><\/h3>\n

Retail is changing. What consumers buy is changing. What consumers are willing to pay for is changing. Everything is so dynamic that it is important to continually keep tabs on what\u2019s getting your online store for jewelry, more traffic and what\u2019s turning that traffic into sales. Yes, we\u2019re talking about analytics.<\/p>\n

An eCommerce platform should offer performance analytics that help you identify which products are selling the most, which channels are getting you more traffic, which ones are contributing the most to your sales, what customers are looking for on the store (discounts, free shipping etc), and more. If not natively, the eCommerce platform should offer integration with an analytics tool that helps you gain visibility on this data.<\/p>\n

Since jewelry is a high-ticket industry, you don\u2019t want to be playing the guessing game. It\u2019s better to optimize your inventory and your marketing to suit the current consumer needs.<\/p>\n

<\/span>8. Customer support <\/strong><\/h3>\n

Whether you\u2019re starting an online store for jewelry alone or with a team, you\u2019re going to require professional help at one point or another. Now trying to look for solutions and answers every time you get stuck somewhere is not just time-consuming but also ineffective as those answers could be outdated. That\u2019s where the importance of customer support comes in.<\/p>\n

Double-check if the eCommerce platform has an active customer and tech support. You don\u2019t want to endlessly keep waiting for an answer whenever you get stuck. They should also have a resource library that offers extensive help docs and how-tos\u2019, so that you can figure your way out of roadblocks too.<\/p>\n

This aspect is especially important for those to whom terms like HTML, CSS and JavaScript sound like alien languages!<\/p>\n

<\/span>9. Payment methods <\/strong><\/h3>\n

Every online shopper is different. They\u2019re going to want to pay differently for the purchases they make as well. While some might opt for cash on delivery, others may seek online payment options like digital wallets or credit\/ debit card payments, or even instalments. This is especially important when you\u2019re setting up an online store for your jewelry business. As the items being purchased may or may not be something that the consumer can pay cash down for in one go.<\/p>\n

So make sure that the eCommerce platform you choose integrates with multiple payment methods that are popular amongst your target customers. PayPal, Apple Pay, Stripe, Instalment Pays, Credit\/Debit cards are just some of the staples that need to be there on your online jewelry store.<\/p>\n

<\/span>10. Cost of platform <\/strong><\/h3>\n

Whether you\u2019re just starting an online jewelry store or taking your jewelry business online to reach more customers, there\u2019s a considerable investment that you will need to make for finally selling jewelry. This includes the cost of setting up your store and then marketing it proactively to drive in more shoppers.<\/p>\n

Now some eCommerce platforms offer a standard monthly fee, some offer flat rates, some charge per transaction made on the store and some will require you to purchase add-ons apart from their own subscription (for example, hosting).<\/p>\n

So before you pick the eCommerce platform you want to start an online jewelry store on, calculate the costs to see if it leaves room for growth.<\/p>\n

Some questions that you should be typically asking yourself while evaluating the above parameters are:<\/p>\n