Luxury Beauty and Cosmetics Brand Marketing Strategies to Win Customers Over
Luxury Beauty and Cosmetics Brand Marketing Strategies to Win Customers Over The global beauty and personal care industry is worth $511B in 2021 and is estimated to rise up to $716B USD by the end of 2025, annually compounding at the growth rate of 4.75% worldwide. What’s causing this meteoric growth in the beauty industry? […]
Nostalgia Marketing and Why it’s Important for Luxury Brands in Ad Campaigns
When any other brand out there wants to gain some traction and get new customers, offering deals and discounts is a go-to strategy. But when it comes to luxury brands, the same is an absolute no-go. In the silky bubble of luxe branding, giving away discounts comes off as cheap. Whether it is beauty, fashion […]
Luxury Brand Marketing Mistakes That Could Destroy Your Business
Building a luxury brand marketing strategy is not easy. You’re targeting a niche audience, incentivizing them to make a significant investment in a product that is not a necessity. This means you have to go deeper than product features to create something that sells. So you definitely don’t want to be making these luxury brand […]
