Not an agency
An incubator company
Building, Growing & Scaling
We connect brands with people and cultures.
We are MOTIF®

STRATEGY

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The MOTIF® Process — MOTIF®

WANNA KNOW HOW WE BRING brooke cagle uHVRvDr7pg unsplash 1 GROWTH FOR BRANDS?

Not an agency but as an incubator we build, grow and scale Direct to consumer lifestyle, fashion and beauty brands with the right strategies & powerful creatives.

THE PROCESS

To grow & scale brands
we work across the entire
customer journey.

Brand Experience

Research, investigate & audit 

We look intor the smallest details of your industry, your target market, your competitors, your brand vision and mission and then conduct a comprehensive brand audit to identify loopholes and opportunities to establish your proposition and positioning.

Brand strategizing 

Based on concrete market and competitor data, we lay the foundation of your luxury brand marketing. We build your brand model, luxury brand positioning, brand proposition and your brand’s key messages.

Design & branding 

Discussing and brainstorming on data and strategy with your team, we start building out the direction for your unique brand visual language. This will be reflected across your brand - be it your online store, your social media accounts or other brand collaterals.

Customer Experience Design

Conduct industry benchmarking for your luxury brand 

Be it fashion, jewellery or lifestyle, we deep dive into data further for industry benchmarking in your niche. This gets us actionable insights into what is being presented to your audience at the moment and what opportunities you can tap into to offer a better experience with your luxury brand. 

Documenting a creative commerce strategy 

We document initial concepts created in line with your brand strategy and objectives. We align each concept with the data found during market research to help you visualize your luxury brand better.

Conversion-driven UI/UX design and development 

After hours of branding sessions and UI/UX research, and discussions with you, we start to develop one or two of the most promising concepts until we refine the strongest one to utmost perfection. 

Success Management

Identifying your ideal customers 

Once your luxury lifestyle, fashion or jewellery brand is online, we focus on identifying and documenting your ideal customers. We look into common purchase behaviours, spend power and other demographic data to streamline luxury brand marketing targeting for better results. 

Documenting a growth-driven eCommerce marketing strategy 

We bring together industry benchmarks and best practices, market data and research and your luxury brand value together to connect the pieces and create a marketing strategy. We document the strategy to track progress, learnings and further actionables to achieve high ROI on every move your luxury brand makes. 

Conversion rate optimization for optimal results 

Our team of luxury brand eCommerce marketers go beyond just setting up high-converting campaigns. We look into how the campaigns impact your site traffic, their interaction with your online assets and identify opportunities to optimize for higher conversions. Our focus is continually re-iterate our UI/UX research for your luxury brand to stay up-to-date with the changing market. 

Ongoing analysis and re-iteration for maximum ROI 

There is no such thing as ‘set it and forget it’ in luxury brand marketing. Our eCommerce experts stay up to date with changing consumer behaviour to optimize your campaigns for better brand messaging and targeting to reach the right customers, delivering high ROI on every $1 spent. 

Discovery

Process Step 1

Discovery

After you apply to be a partner with MOTIF, one of our brand strategist will jump on a free strategy session with your key stake holders. We'll dive into your brand, current situations, & goals to help you succeed. If we are a great fit for each others we will move forward.

finding fit

Roadmap

Process Step 2

Roadmapping

Based on our previous stage if we will able to help we'll move to the next stage. We’ll create a one-of-a-kind roadmap and the right strategy with a laser-focused objective. It's designed to be effortlessly embraced, and will start producing tangible results.

Road mapping

Execution

Process Step 3

EXECUTION

After shaping the roadmap, we roll up our sleeves for the next step. We'll make your eCommerce marketing look and feel just right, in line with your brand. Plus, we'll put lots of data to work – Google Analytics, heat mapping, and tracking – so you keep getting the best results.

implementation

Refine

Process Step 4

Optimization

In our first 90 days, we craft, test, and refine. We’re your performance stewards, optimizing as we sail. With data in hand, we set revenue goals, aiming for a winning ROI and lasting customer value. We’re a team of strategists, marketers & technologists who are focused on delivering results.

optimization

Growth

Process On Going

Prospering

After the initial 90 days, we regroup to fine-tune our goals. We analyze the recent data and collaboratively set revenue targets and marketing budgets by channels. Our aim is to set achievable objectives and work diligently to meet them. We're true partners, committed to maximizing results.

on going success

PARTNERSHIPS

Brand success isn't easy so we partnered up with best in classes to change the brand experience, connecting with people and culture.
Google Partner Advertising Agency
Klaviyo Platinum Master Motif Agency Partner
Yotpo Motif Agency Partner DTC & Retail Brand Marketing & Advertising Full Service Agency
Gorgias Motif Agency Partner
Spotify Advertising partner MOTIF
TikTok Marketing Partner MOTIF
Meta Advertiser - Meta Partner Motif
shopifyplus agency partner
Tatari TV Ad Platform - Partner MOTIF
Justuno Ecommerce Agency Advertising agency for Luxury lifestyle Fashion and Beauty Brand Agency MOTIF
Nosto Customer Experience Optimization - Conversion optimization Expert Agency MOTIF
Smile Ecommerce Agency - Commerce agency - Motif Customer Experience Optimization expert agency
BigCommerce Enterprise Ecommerce agency partner
Klarna Agency
Recharge Partner MOTIF
Meta Advertiser - Meta Partner Motif
shopifyplus agency partner
Tatari TV Ad Platform - Partner MOTIF
Justuno Ecommerce Agency Advertising agency for Luxury lifestyle Fashion and Beauty Brand Agency MOTIF
Nosto Customer Experience Optimization - Conversion optimization Expert Agency MOTIF
Smile Ecommerce Agency - Commerce agency - Motif Customer Experience Optimization expert agency
Google Partner Advertising Agency
Klaviyo Platinum Master Motif Agency Partner
Yotpo Motif Agency Partner DTC & Retail Brand Marketing & Advertising Full Service Agency
Gorgias Motif Agency Partner
Spotify Advertising partner MOTIF
TikTok Marketing Partner MOTIF
BigCommerce Enterprise Ecommerce agency partner
Klarna Agency
Recharge Partner MOTIF
Snap Chat Logo
Wiser Logo
Recharge Partner MOTIF